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ListingLab
Fictional demonstrations · Not client results

What a ListingLab handover looks like

These examples use invented businesses and original demonstration imagery. They show the audit logic, copy handover and evidence controls—not claimed client performance.

Fictional marketplace product

A clearer listing for an everyday-carry sling bag

Click between the two examples to see how the same evidence discipline adapts to a physical product listing and a food-delivery menu.

Olive green crossbody sling bag used in the fictional ecommerce audit
Original ListingLab demonstration image · not client photography
Illustrative audit score43 → 6610 criteria · 100 points · not sales uplift
Priority defects4Visible buyer-friction issues listed below
Claims gated3Confirm or withhold until supported
Before

“Sling Bag New Arrival Best Quality”

  • The title gives no useful product type, colour or visible feature.
  • ‘Best quality’ is an unsupported superlative.
  • No dimensions, material, compartment count or strap range are supplied.
  • The single image does not explain scale, storage or wearing position.
Verified draft

“Olive Crossbody Sling Bag — Zip Main Compartment & Side Pocket”

This verified draft uses only features visible in the image. Strap range, material, dimensions, capacity and device fit remain pending client facts—not guesses.

  • Lead with product type, colour and visible storage features.
  • Turn supplied dimensions into a scannable specification block.
  • Add a contents layout only after capacity and fit are verified.
  • Pair care, warranty and delivery details with the relevant evidence.
10-criterion rubric

See exactly where the score changes

Each criterion is scored from 0 to 10. The total is a structured content-quality score, not a prediction of sales performance.

CriterionBeforeVerified draftChange
Title clarity5/109/10+4
Search language4/108/10+4
Image usefulness3/108/10+5
Specifications4/104/100
Benefit clarity5/109/10+4
Trust signals4/104/100
Objection handling6/108/10+2
Variant clarity3/107/10+4
Offer clarity5/105/100
Call to action4/104/100
Total43/10066/100+23
Claim–evidence register

Every useful statement needs a defensible source

ClaimSourceDecision
Olive colourApproved product imageUse
Side pocketApproved product imageUse
Adjustable strapVisible hardware; client to confirm rangeConfirm
WaterproofNo test or material specificationWithhold
Fits an 11-inch tabletNo internal dimensions suppliedWithhold
Image sequence
  1. Clean hero image showing the complete silhouette
  2. On-body scale from front and side
  3. Open-compartment view with measured dimensions
  4. Close-ups of zip, strap and stitching
  5. Verified contents layout and care guidance
Measurement plan
  1. Archive 28-day views, clicks, add-to-cart events and orders
  2. Log price, vouchers, paid traffic, stockouts and fulfilment changes
  3. Change the listing in a dated release window
  4. Compare like-for-like traffic sources and device mix
  5. Report CTR, add-to-cart rate and conversion only where available
No invented uplift.

A real audit would show the actual baseline values, observation dates, platform export source, missing fields, interventions and confounders. If a platform does not expose a metric, the report says so.